Google Webmaster Tools
As the world is shifting
towards a digital hub of activities, and almost everyone with a business owns a
website or a blog, it is important to manage your website in a good manner. In
this article, we are going to take a look at why you need to use Google
Webmaster tools to monitor the performance of your website in Google search.
towards a digital hub of activities, and almost everyone with a business owns a
website or a blog, it is important to manage your website in a good manner. In
this article, we are going to take a look at why you need to use Google
Webmaster tools to monitor the performance of your website in Google search.
You will get to know if your
website is running in a healthy condition or not and even learn more about the SEO
efforts.
website is running in a healthy condition or not and even learn more about the SEO
efforts.
 |
| Google Search Console Tools |
Setting
your website on Google webmaster tools
your website on Google webmaster tools
If you don’t have a website on
Google webmaster tool then you need to create a one. Use your existing Google
account for your main Google+ profile and Google Analytics and sign in to
Google Webmasters Tools. Then go ahead and tap on the site button to enter the
URL Of your website.
Google webmaster tool then you need to create a one. Use your existing Google
account for your main Google+ profile and Google Analytics and sign in to
Google Webmasters Tools. Then go ahead and tap on the site button to enter the
URL Of your website.
Then going further, you will
have to verify your ownership. You can choose the good old method, which is by
adding an HTML verification file to your web server, or you can try another
way, which includes adding an HTML tag to the homepage, signing your domain
name provider. For this, use your Google Analytics account, or use your Google
Tag Manager account.
have to verify your ownership. You can choose the good old method, which is by
adding an HTML verification file to your web server, or you can try another
way, which includes adding an HTML tag to the homepage, signing your domain
name provider. For this, use your Google Analytics account, or use your Google
Tag Manager account.
Once you are done verifying
the ownership of your site, you are ready to explore the rest of Google Webmaster
tools. You should know that in most areas, you will not find data for at least
a couple of days after you add a new website.
the ownership of your site, you are ready to explore the rest of Google Webmaster
tools. You should know that in most areas, you will not find data for at least
a couple of days after you add a new website.
Site
Dashboard
Dashboard
The dashboard is the place
where you can access your site data, and adjust settings that you want, and can
see any unread messages that you have.
where you can access your site data, and adjust settings that you want, and can
see any unread messages that you have.
When you enter your website in
Google Webmaster tools, the first thing that will be displayed on your screen
is known as the Site Dashboard.
Google Webmaster tools, the first thing that will be displayed on your screen
is known as the Site Dashboard.
Go ahead, and click any of
these, if any of this concern bothers you, or if not, you can keep on browsing
through Google Webmaster tools.
these, if any of this concern bothers you, or if not, you can keep on browsing
through Google Webmaster tools.
Site
Messages
Messages
Next up, on the menu, you will find your
site messages.
site messages.
Here, you will have access to
any alerts from Google Webmaster tools about your site. The Alerts include
malware warning and unnatural link warnings. The alerts also include warnings
that let you know if your website is in a healthy condition or not.
any alerts from Google Webmaster tools about your site. The Alerts include
malware warning and unnatural link warnings. The alerts also include warnings
that let you know if your website is in a healthy condition or not.
While working with multiple
sites and managing them, you can check on your messages list to look for any
messages for all your multiple sites at once. You can bookmark this and look at
it at various periods to ensure that everything is going as it is supposed to
be.
sites and managing them, you can check on your messages list to look for any
messages for all your multiple sites at once. You can bookmark this and look at
it at various periods to ensure that everything is going as it is supposed to
be.
 |
| Google Search Console Tools |
Search
Appearance
Appearance
Now, this option is for how
your website appears when it is displayed on Google search results page through
organic search.
your website appears when it is displayed on Google search results page through
organic search.
When you click on the info the icon next to the menu, you will learn about options such as the title tag,
snippet, site links, and search within a site, authorship, and rich snippets.
snippet, site links, and search within a site, authorship, and rich snippets.
In this section, you will see
the crux of the Schema markup you use for your site, and whether there are any
errors.
the crux of the Schema markup you use for your site, and whether there are any
errors.
When you will tap on specific
errors, you will be able to find the specific pages they are on and additional
information about what is missing. You can get a summary of what the error is
and a link to know more about it by clicking on the particular error type.
errors, you will be able to find the specific pages they are on and additional
information about what is missing. You can get a summary of what the error is
and a link to know more about it by clicking on the particular error type.
Further, you will get access
to a tool, which will let you easily tag your pages of the website and improve
how they look in search.
to a tool, which will let you easily tag your pages of the website and improve
how they look in search.
Search
traffic
traffic
In this specific menu, you
will find details of search queries that lead people to your site and your link
people.
will find details of search queries that lead people to your site and your link
people.
This is the section where you
will get to know where the traffic is coming from. This option will also tell
information about the CTR and where do you stand in organic search.
will get to know where the traffic is coming from. This option will also tell
information about the CTR and where do you stand in organic search.
Google
Index
Index
Under this menu, you will get
a broader knowledge of URLs from your website indexed by Google. Further, in
the index section, you will find a graph of the number of pages that are
indexed in Google Search.
a broader knowledge of URLs from your website indexed by Google. Further, in
the index section, you will find a graph of the number of pages that are
indexed in Google Search.
With this section, Google can
let you know, if there exists any problem with your site robots.txt and
potential penalties.
let you know, if there exists any problem with your site robots.txt and
potential penalties.
Crawl
Under this menu, you can find
everything that Google sees when it crawls your website.
everything that Google sees when it crawls your website.
Under crawl, there exists an option called crawl errors, which shows the different types of errors that it
can found on your webpages, which could be a site error or URL error like a
server error, or a soft 404 error.
can found on your webpages, which could be a site error or URL error like a
server error, or a soft 404 error.
Under every error type, you
will find the URL that caused the error and when it was last detected as an
error. Moreover, when you fix them, you can mark them as fixed.
will find the URL that caused the error and when it was last detected as an
error. Moreover, when you fix them, you can mark them as fixed.
In this section, you can also
see the Googlebot activity on your website in the last 90 days.
see the Googlebot activity on your website in the last 90 days.
Security
Issues
Issues
This section has details about
any problems that your website might have in regards to being infected with
malware or being hacked. You will also receive a message from the site if a
problem arises.
any problems that your website might have in regards to being infected with
malware or being hacked. You will also receive a message from the site if a
problem arises.
If your site is flagged, then this is the section you will go with.
Labs
This menu has many tools that
Google is recently testing for webmasters. If you are using the same account
for Google Webmaster Tools that you are using for Google+ profile on are claiming for authorship for
your content, you can find out how your content is performing in search in
terms of impressions, clicks, CTR, and average position in search.
Google is recently testing for webmasters. If you are using the same account
for Google Webmaster Tools that you are using for Google+ profile on are claiming for authorship for
your content, you can find out how your content is performing in search in
terms of impressions, clicks, CTR, and average position in search.
CONCLUSION
This goes without saying that
the Google Webmaster tool is a very important tool for website owners,
marketers, and even content creators. With Webmaster Tools, you get to maintain
the health of your website and get to know what problems are arising in your
way.
the Google Webmaster tool is a very important tool for website owners,
marketers, and even content creators. With Webmaster Tools, you get to maintain
the health of your website and get to know what problems are arising in your
way.
We have tried to put together
all you need to know about Google Webmaster Tools to enlighten you about this
tool and give you a basic understanding of how to use it to make the best out
of it.
all you need to know about Google Webmaster Tools to enlighten you about this
tool and give you a basic understanding of how to use it to make the best out
of it.