Search Engine Optimization
(SEO)
(SEO)
Google’s market share is 92.74%, which is highest among all
the search engines. However, people always try to rank their content on the 1st
page of Google. Google uses its algorithm to rank the sites for a
particular keyword.
 |
| services search engine optimization |
Working on SEO
SEO is the purest form of direct marketing. Search engines
are highly sophisticated, and they analyze the content only based on quality
and not quantity. Every search engine has its algorithm according to which it
indexes different web contents in search engines. Moreover, rank the contents
following its several factors, some of which are still unknown to SEO experts
too.
are highly sophisticated, and they analyze the content only based on quality
and not quantity. Every search engine has its algorithm according to which it
indexes different web contents in search engines. Moreover, rank the contents
following its several factors, some of which are still unknown to SEO experts
too.
Ways of keyword research for SEO strategy
Firstly, always
pick small niches as directly
opting for significant keywords will only result in more and more of high
competition, and it will take a longer time to get rank and traffic on Google.
pick small niches as directly
opting for significant keywords will only result in more and more of high
competition, and it will take a longer time to get rank and traffic on Google.
Secondly, always head for buzzwords and booming topics as the technologies are advancing, and nothing remains
constant. So, always look for exciting and hot topics to work on, even Google
holds the trendy kinds of stuff going on in one’s surrounding.
constant. So, always look for exciting and hot topics to work on, even Google
holds the trendy kinds of stuff going on in one’s surrounding.
Always look up for exciting and new
upcoming words as people have not tried them yet and will be curious to learn
about them, and it holds less of competence. Always remember, content is the king.
upcoming words as people have not tried them yet and will be curious to learn
about them, and it holds less of competence. Always remember, content is the king.
 |
| services search engine optimization |
Ways of SEO
Broadly,
SEO can be done in 3 ways, i.e.-
SEO can be done in 3 ways, i.e.-
1. White
Hat -Many companies recommend the use of this
technique as it marks the symbol of good designs. This strategy contains
original content. Images are in proper order, links are matchable with the
content, there are no grammatical mistakes, and standard HTML coding is to be followed.
Hat -Many companies recommend the use of this
technique as it marks the symbol of good designs. This strategy contains
original content. Images are in proper order, links are matchable with the
content, there are no grammatical mistakes, and standard HTML coding is to be followed.
2. Black
Hat -This technique is not advisable as it
contains duplicate contents, invisible text/ keywords, to redirect the user on
another site, linking on wrong sites, etc.
Hat -This technique is not advisable as it
contains duplicate contents, invisible text/ keywords, to redirect the user on
another site, linking on wrong sites, etc.
3. Grey
Hat – It is a rarely used SEO technique. It is the
midway road to white hat and black hat techniques. Here, any penalty is not
charged on one’s site. However, it does not even provide appropriate content to
its user. This technique
Hat – It is a rarely used SEO technique. It is the
midway road to white hat and black hat techniques. Here, any penalty is not
charged on one’s site. However, it does not even provide appropriate content to
its user. This technique
focuses on how to improve the search engine rather than on
mere content. Here, although the search engine is not manipulated, but is tried
to benefit from its advantages.
mere content. Here, although the search engine is not manipulated, but is tried
to benefit from its advantages.
Categories of SEO
1. On-Page
SEO – It is also known as On-Site SEO. While
considering weightage in SEO, 95% of it holds on the page. This page includes
all the kinds of stuff that one can do on its webpage or website to improve its
search engine ranking. For example – one’s pages of Meta description, title
tags, mobile-friendly pages, keywords, original content, proper Html, etc. to
be written appropriately.
SEO – It is also known as On-Site SEO. While
considering weightage in SEO, 95% of it holds on the page. This page includes
all the kinds of stuff that one can do on its webpage or website to improve its
search engine ranking. For example – one’s pages of Meta description, title
tags, mobile-friendly pages, keywords, original content, proper Html, etc. to
be written appropriately.
The
main things to ponder up:
main things to ponder up:
Firstly, it is more critical than Off-Page
SEO as the SEO score has much more improvement in on-page optimization rather
than off page one. Its 95% weightage of the score is covered on this page.
SEO as the SEO score has much more improvement in on-page optimization rather
than off page one. Its 95% weightage of the score is covered on this page.
It is the most crucial factor in ranking
the webpage on the search engine. The primary purpose of it is to have good
content to attract the attention of people on your website, which in turn will
result in higher ranking and beneficial for the maker.
the webpage on the search engine. The primary purpose of it is to have good
content to attract the attention of people on your website, which in turn will
result in higher ranking and beneficial for the maker.
Some
of the important on-page, SEO is:
of the important on-page, SEO is:
1)
Page titles
Page titles
2)
Ural structure
Ural structure
3) Body tags – It contains H1 (main heading), inside it-H2 (subheading), inside it-H3 (title),
and so on until H6. It is done in for
a better understanding of Google
and so on until H6. It is done in for
a better understanding of Google
4) Keyword Density
5) Internal linking’s
6) Image SEO, etc.
2. Off-Page
SEO – It is also known to be Off-Site SEO. It
includes all the stuff that one does outside the website to improve the
ranking. For example -link building, social media marketing (SMM), social
bookmarking sites, blog submission, forum submission, local listings, answer
questions, etc.
SEO – It is also known to be Off-Site SEO. It
includes all the stuff that one does outside the website to improve the
ranking. For example -link building, social media marketing (SMM), social
bookmarking sites, blog submission, forum submission, local listings, answer
questions, etc.
The
three main techniques of off-page SEO are explained below:
three main techniques of off-page SEO are explained below:
Link building –
It has lesser value in SEO efforts as all results
depend upon the on-page
optimization standards. Still, when it comes to differentiating between two
best ranking contents, link building sorts out the upper one.
It has lesser value in SEO efforts as all results
depend upon the on-page
optimization standards. Still, when it comes to differentiating between two
best ranking contents, link building sorts out the upper one.
Social media marketing –
It is good for SEO as it increases website authority,
It is good for SEO as it increases website authority,
creates brand awareness that has consumer trusts in it, and
also, better content management has been posted on social apps like Twitter,
Facebook, etc. also go viral and increases traffic with lots of comments are being
added.
also, better content management has been posted on social apps like Twitter,
Facebook, etc. also go viral and increases traffic with lots of comments are being
added.
Social
bookmarking – The bookmarking of any website on social
media is known as social bookmarking. It’s a URL that is saved in any storage
format to review the link later on. It is mainly used to create backlinks.
bookmarking – The bookmarking of any website on social
media is known as social bookmarking. It’s a URL that is saved in any storage
format to review the link later on. It is mainly used to create backlinks.
This way, the search engine comes to know the level of
importance of one’s website and how much trust could be placed on it. The high
quality of websites is mentioned on the other social media platforms like
Facebook, Twitter, etc. or their links are provided there.
importance of one’s website and how much trust could be placed on it. The high
quality of websites is mentioned on the other social media platforms like
Facebook, Twitter, etc. or their links are provided there.
Benefits
of SEO
of SEO
·
It increases traffic on one’s
website by reaching its targeted audience.
It increases traffic on one’s
website by reaching its targeted audience.
·
It generates a high return on
investment (ROI) and has a long impact on its result.
It generates a high return on
investment (ROI) and has a long impact on its result.
·
It is one of the most
cost-effective strategies.
It is one of the most
cost-effective strategies.
·
It increases site usability,
as people mostly trust Google.
It increases site usability,
as people mostly trust Google.
·
It creates brand awareness by
increasing credibility for the brand.
It creates brand awareness by
increasing credibility for the brand.
·
There are automated and expert
services to help one, such as GoDaddy’s search engine visibility tool and SEO
services.
There are automated and expert
services to help one, such as GoDaddy’s search engine visibility tool and SEO
services.
·
With better knowledge of SEO
and its working, one can also do it on its own.
With better knowledge of SEO
and its working, one can also do it on its own.
Conclusion
SEO is highly
essential to rank the website on various search engines. As search engines
update their algorithms, it is essential to change your SEO technique as per it
to make your website rank at the top of search engines. Mastering SEO is not a daily task. It takes
months to master SEO. So always, take proper guidance before practicing SEO.
essential to rank the website on various search engines. As search engines
update their algorithms, it is essential to change your SEO technique as per it
to make your website rank at the top of search engines. Mastering SEO is not a daily task. It takes
months to master SEO. So always, take proper guidance before practicing SEO.